Thursday, April 24, 2008

Welcome to a World Without Rules

The marketing campaign for The Dark Knight has hit it out of the park yet again.
by Larry_Chimp_Man

With less than three months until release the marketing for The Dark Knight is really starting to heat up. The unveiling of a new trailer is imminent, viral campaigns are going stronger than ever, and photos and press from the flick are being spread all over the net. Today Warner Bros upped the ante, revealing a new poster for the public to feast on. Check it out below.

The art of the one-sheet, or movie poster, is easily one of my favourite parts of the cinema experience. It's the perfect piece of film memorabilia, providing a window into the movie it portrays. This new poster for The Dark Knight is no exception. It's visual and symbolic but is able to stay open for interpretation. Christian Bale's Batman looks badass as always, especially in the new suit, as the blazing emblem above menacingly glares down at him. And, while there's no trace of The Joker in this poster just seeing the signal aflame is enough to bring him to mind.

The Dark Knight has really made its mark when it comes to quality posters. The marketing team has continued to one-up previous posters with each new release, something to be proud of considering the excellence of the initial teaser sheet. It's incredibly hard to pick a favourite out of the lot and I'll probably end up buying them all.

What do you guys think of the new poster for The Dark Knight? Which TDK poster have you named as your favourite? Post a comment and let us know what you think.

The Dark Knight hits theatres on July 18th. Are you ready for a world without rules?


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